The icons of Amsterdam 2013
Throughout 2013, the Amsterdam metropolitan area will be home to many special celebrations. Besides marking the 400th anniversary of Amsterdam's canals, many iconic institutions will also commemorate special jubilees. This happy coincidence will allow Amsterdam to promote festivities that will further strengthen the area's image and attractiveness. KLM is proud to be connected so strongly to its home town during this celebration year. Since both KLM and Amsterdam are international players with Dutch roots, the connection is only logical.
For a long time, Amsterdam has been one of the world's most attractive cities. In 2012, the Dutch capital took second place in the prestigious Lonely Planet Contest to visit in 2013. KLM's customers find their way to Amsterdam easily. Being their final destination for a city trip, during a stopover on vacation, or as a popular city in which to transfer. Public transportation makes the city accessible within twenty minutes. To sniff in a spark of style, culture, diversity or naughtiness.
In 2013 it's even more attractive to visit Amsterdam, since it's a full year of celebrations. Special jubilees - the icons - alternate with smaller events. No matter what you're interested in: Amsterdam will fulfill your every wish in 2013!
The complete overview of all icons and events can be found on this website. Below you will find a summary of the absolute highlights of 2013.
- Amsterdam Canals: 400 years
- The Rijksmuseum's opening
- The Concertgebouw: 125th Anniversary
- The Royal Concertgebouw Orchestra: 125th Anniversary
- The Frans Hals Museum: 125th Anniversary
- The Van Gogh Museum: 40th Anniversary and reopening
- Netherlands/Russia-year / Hermitage Exhibit 'Czar Peter the Great'
- Felix Meritis: 225th Anniversary
- Artis Royal Zoo: 175th Anniversary
The reasons to visit Amsterdam
400 Years Amsterdam canals
2013 marks the 400th year since construction began on Amsterdam’s world renowned Canal Ring. To celebrate this anniversary, as well as the Canal Ring’s acceptance as a UNESCO World Heritage Site in 2010, various activities will be organised on and around the canals throughout 2013.
Following years of extensive renovation, the Rijksmuseum will reopen its doors on 13 April 2013. Once again, art lovers from around the world will marvel at its fabulous collection of masterpieces from the Netherlands and beyond.
125 Years Concert- gebouw
The world famous Concertgebouw, the concert hall on the Museumplein, is visited by more than 700,000 music lovers each year. Throughout 2013, both online and in and around the building, you can relive its former glories via audio and video segments. Additionally, a number of live performances will be beamed to external locations throughout the city, to be shared with Amsterdam’s residents and visitors.
125 Years Royal Concert- gebouw Orchestra
The renowned orchestra will celebrate its 125th anniversary with a 48-concert world tour taking place on six continents. Besides visiting 30 cities around the world during 2013, the orchestra is scheduled to perform at 70 ‘home’ concerts. What’s more, the Royal Concertgebouw Orchestra will for the first time perform at the popular Prinsengracht Concert on 24 August.
175 Years Artis Royal Zoo
Artis is not only a famous zoo, but also a playground, a back garden and a park for families. The zoo can be experienced in many ways, and during its special anniversary year it will be more colourful than ever before, as thousands of flowers will bloom throughout the park.
100 Years Frans Hals Museum
To mark its centenary, a jubilee exhibition will present 50 key masterpieces by the Dutch painter Frans Hals, surrounded by paintings by peers such as Rembrandt, Rubens and Titian. During the centenary year, the museum will also present a new permanent multimedia exhibition.
Netherlands- Russia Year
Ever since the Golden Age, the Netherlands and Russia have been important partners in trade. Moreover, Tsar Peter the Great was so inspired by Amsterdam’s canals that he began the construction of St. Petersburg. Later, in the 19th century, one of the daughters of the Russian Tsar married a member of the Dutch royal family. In 2013 this special international relationship will be commemorated with a major exhibition dedicated to Peter the Great at Hermitage Amsterdam.
225 Years Felix Meritis
Opened in 1788, this icon on the Keizersgracht soon became popular with Amsterdam’s most affluent citizens who shared an interest in art and science. It became a true Temple of Enlightenment and was a home to literature, science and music well into the 19th century. Today, it is a meeting place for pan-European art, culture and science. From 18 April, to mark its special anniversary, the building’s unique Observatory will once again be open to the public.
40 Years and Reopening Van Gogh Museum
On 1 May, the Van Gogh Museum will reopen its doors at its customary location on the Museumplein.
In 2013, the Van Gogh Museum will celebrate its 40th anniversary. The van Gogh at work exposition will run from the 1st of May until the 12th of January 2014.
Check the Program
During this festive year, nine anniversaries and icons will each be highlighted separately. And deservedly so, because each and every one is special. These festive events not only celebrate Amsterdam’s rich history, but also connect past, present and future. KLM is honoured to be a part of these festivities. Like our capital city, we too combine our pioneering experience with our current knowledge and expertise in order to innovate and ensure a sustainable future.
Book your ticket here
Enthusiastic about Amsterdam’s wide array of festivities? Then book your ticket now via this page.
KLM and Amsterdam 2013
KLM is proud to be the main sponsor and official carrier of Amsterdam 2013. The bond between KLM and Amsterdam dates back almost 100 years. The Amsterdam 2013 festivities present an ideal opportunity to celebrate the bond between our two highly distinctive brands!
Open, positive, hospitable, friendly and of great historic value. KLM and Amsterdam are both typically Dutch and recognised worldwide. Our network connects Amsterdam and its inhabitants with the rest of the world via Amsterdam Airport Schiphol.
Amsterdam aims to become one of the most sustainable cities in the world. KLM plays an important role in this effort, with its high-quality network, economic contribution to the region and its pioneering steps towards more sustainable air transport.
In 2013, KLM will participate in a programme of major events taking place in the greater Amsterdam area – either as a guest or as a member of the organising team. KLM is honoured to contribute to this festive year, which we will celebrate together with Amsterdam residents, our own employees, local and regional stakeholders, and our customers from around the world.
Even on board you will find Amsterdam 2013. You can watch different programs on the Amsterdam 2013 channel. In addition, you can buy Amsterdam 2013 related products on board and on the webshop.
Click on the 'Iamsterdam logo' to visit our partner website where you can find more inspiration, information and background stories about Amsterdam 2013.